Currently viewing the category: "Sellers"

When it comes to selling your home there are many factors that lead to a successful sale. A few concerns that we hear from sellers are… marketing, open houses, beautiful photographs, etc. While these are indeed important, there are TWO items that you must be 100% accountable for in order to sell regardless of your property type.

1.) Price. This is [...]

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This blog came about because I recently toured a home for sale that was beautifully renovated and exceptionally clean and well maintained. The problem was that it was right on the Metra tracks, land locked w/ no parking. When reviewing the comparables to establish the homes value, we had to significantly consider these factors. Here [...]

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THE CHAIN REACTION OF OVERPRICING YOUR HOME

Many sellers make the mistake of trying to start high on pricing, hoping to sell their property at the highest possible price, then assuming that they can lower the price down the road if the property does not sell. This can be very damaging to the end result. [...]

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Marketing is great. Cooperation with the MLS and area brokers is great. Flyers, brochures, emails and open houses are great too. They all certainly help get the word out about your property. Do they help SELL your property? No, a home always speaks for itself. Every buyer from a rookie to a pro is looking at [...]

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